:: Wish You Were Here Swap ::

‘Wish You Were Here’
30 independent boutiques trade places between Lower East Side, NYC & Newburgh Quarter, London
Legendary neighborhoods swap cultures with pop-up shops and a host of events from Aug. 20th – Sept. 13th in NYC and Oct. 1st – Nov. 1st in London

This Autumn prepare for a transatlantic experience. From August 20th to September 13th a celebrated slice of London will descend on New York’s Lower East Side, followed in October by a reciprocal visit to the Newburgh Quarter featuring Big Apple’s best. This is a unique event with an exchange of 30 independent boutiques reflecting signature trends in the form of fashion, accessories and lifestyle elements set within exciting ‘pop-up’ shops. All designers taking part in this project will be completely new to each city, bringing an element of welcome surprise emphasizing each other’s desirable design diversity. The Newburgh Quarter and Lower East Side have, for several decades, been renowned for their individual styles – edgy, vibrant, fun and punchy, also in their own way, iconically metropolitan.

New York Events - Lower East Side fashionistas will have a taste of the London look with catwalk shows featuring the British brands and a cutting edge Eco + Vintage Street show. A tea party will be a very British way to kick off a summer night. London and New York will come together to celebrate ‘Labour Day’ with a party on September 7th and Premiere women’s lifestyle network Ladies Lotto will add a feminine touch to the project. In store activities and collaborative window displays by London Stylist and LES Multi-Generational boutiques will be a daily affair in those hot end-of-summer days.

London Events – Throughout the month of October, visitors to the Newburgh Quarter will be treated to a New York experience, including a slice of the Big Apple street market with bagels, pretzels and New York style specialties. Other events include a ‘guerrilla’ street fashion show, a shopping evening and a Halloween party which will celebrate the arguably quintessential American occasion – but of course with an edgy difference.  Live street performances, in-shop entertainment and New Yorker style fancy dress. Fierce!

Newburgh Quarter brands selling in New York include: Beyond the Valley, Blaqua, Chateau Roux, Concrete, Cowshed, The Face, Fred Perry, The Great Frog, Hurwundeki, Joie, Peckham Rye, Social Suicide, Savage,  Twenty8Twelve, and Van den Berg

Lower East Side brands selling in London include: Adrienne’s, By Robert James, Earnest Sewn, Hairy Mary’s Vintage & Design, In God We Trust, Kaight, Reed Space, Shut Skateboards, Still Life, Wendy Mink Jewelry and Zarin Fabric Warehouse

In New York’s Lower East Side: August 20th – September 13th

In London’s : October 1st – November 1st

The Lower East Side: The flair and flavor of New York’s Lower East Side has been developing for over 200 years. This neighborhood stretches along historical Orchard Street and towards the East River in Lower Manhattan. Today, over a century after hardworking immigrant families first crowded and enlivened the tenement buildings of the Lower East Side, visitors from around the world are rediscovering this legendary neighborhood and finding new surprises – all the while absorbing the amazing heritage that characterizes the area. Home today to a mix of the historic and the hip, New York’s Lower East Side (LES) is where classic architecture meets contemporary art, vintage threads meet vogue designer fashion and multi-generational, family-owned bargain shops sit beside cutting-edge boutiques.

click here to download a map for the Lower East Side ‘Wish You Were Here’ pop-up

The Newburgh Quarter: In the heart of the Carnaby area sits a hub of unique creativity – the Newburgh Quarter. Home to the largest community of independently run boutiques, cafés and lifestyle brands in London’s West End, the Georgian shop-fronts and quintessentially English pubs that lie in and around Newburgh Street are a nod to the area’s rich heritage. Since the 1960’s the Newburgh Quarter has been a birthplace for pioneering designers such as Jean Paul Gaultier and Pam Hogg and continues to be the launch pad for some of London’s newest fasion designers and artists. Celebrity fans of the Newburgh Quarter include Matthew Williamson, Pete Doherty, Damon Albarn, Kate Moss, Agnes Dean and Peaches Geldof.

click here to download a map for the Newburgh Quarter ‘Wish You Were Here’ pop-up