:: Wish You Were Here Swap ::

The Newburgh Quarter Retailers are being showcased at the Wish You Were Here boutique in New York: 20 Aug – 13 Sep, 2009.

Beyond the Valley: Beyond The Valley has gone from being a springboard for designers to one of London’s leading destinations for design innovation. The concept store stocks products from over 50 new designers at any given time; providing a regularly changing showcase of fashion, jewellery, illustration, furniture, wallpaper, design products and accessories. More than a store, Beyond the Valley is a creative space that hosts a rotating collective of new designers, unique events, and gallery exhibitions.

When in London – find Beyond the Valley at 2 Newburgh Street, London, W1.

Blaqua: At Blaqua, shirts, suits, coats and separates for men have a truly individual sartorial feel.  The brand’s signature shape and attention to detail is evident throughout the collections — a pronounced shoulder with a slim form fitting silhouette for the body contributing to an elegant and athletic look which are solid tailoring tradition but with a definite twist, featuring bold checks, florals, tartans, silk trims and accents.  There is definitely a feeling of the ‘New Dandy’ about Blaqua’s range, chic but modern and dynamic, giving you the new kind of Bespoke service.

When in London, visit Blaqua at 9 Newburgh Street, London, W1F 7RB.

Chateau Roux: Born out of London’s Soho, inspired by the everyday mix of characters just doing their thing.  The brand has quickly established itself with their unique blend of bespoke hand-printed tees and vests, ironic bold graphics and of course their shot blasted sweatshirts and hoodies. Created for both males and females the range also includes jewellery, accessories, limited edition canvas art and posters.

When in London, visit Chateau Roux at 17 Newburgh Street, London, W1F 7RZ.

Concrete: Hard-edged and urban cool, Concrete carries a selection of brands in fashion, housewares, and jewellery, alongside their own label, Unconditional.  The brand specialises in both menswear and womenswear with a twist – offering designs that are conceptual and combine luxury fabrics with appealingly odd shapes.  The result is a crisp, effortlessly cool style.

When in London, visit Concrete at 35 Marshall Street, London, W1.

Cowshed: Not one to follow the herd, Cowshed is a pioneering range of truly therapeutic, lifestyle bath and body products handmade with natural ingredients. Cowshed’s Newburgh Quarter shop offers an inviting haven of relaxation amid the hustle and bustle of London’s West End. Not just a shop, the boutique offers Cowshed’s natural products alongside sessions of “sociable grooming” at their manicure and pedicure stations- creating a total experience where you can shop, socialise, get pampered, and graze on light refreshments – pure indulgence.

When in London, visit Cowshed at 31 Fouberts Place (just off Carnaby Street), London W1.

The Face: Established in the late sixties, The Face caters to a cult following of those who choose to ignore the whims and dictates of passing fashion, and prefer a classic British look. Original styles from the 60’s – The Face offers men’s suits and shirts along with womenswear and accessories.

When in London, visit The Face at 1 Marlborough Court, London, W1F 7EE.

Fred Perry: Fred Perry’s Newburgh Quarter shop continues to retain and develop the brand’s unique roots in the history of street fashion and music.  For the last 50 years, Fred Perry’s iconic products have consistently been adopted as part of the uniform of choice for those true custodians of British sub-culture.  The ‘Wish You Were Here’ pop-up will carry Fred Perry’s limited distribution Laurel range – known for bringing catwalk edge to the Fred Perry collection.  Laurel by Fred Perry showcases not only the purity of those heritage styles, but also offers a contemporary look based on authentic values.

When in London, visit Fred Perry at 12 Newburgh Street, London, W1.

The Great Frog: Iconic Newburgh Quarter jewellers, The Great Frog is now in its 37th year having made their name within the international jewellery industry.  The brand caters to a niche clientele of rockers, bikers and those on the edge of the mainstream. Producers of the original ‘SKULL’ ring, as worn by Johnny Depp, Slash, Nikki Sixx & Keith Richards, The Great Frog are pioneers in hand crafted, iconic statement jewellery.  Adding a ‘Rock Glamour’ element to the mix, The Great Frog has expanded its collection to include ‘Rock & Roll Couture’ – which includes pieces in solid gold, leopard print, oversized cocktail ring & a range of one off pieces featuring black diamonds.

When in London, visit The Great Frog at 10 Ganton Street, London, W1F 7QR.

Hurwundeki : Originally a hair salon, the Hurwundeki fashion label was born with an ethos of being understatedly fresh. The label has grown and developed a cult following that regularly brings fashionistas to their Newburgh Quarter shop. Hurwundeki continues to bench the hallmark for classic pieces with a twist, and the ‘easy on the purse strings’ price tag makes for versatile wardrobe investments.

When in London, visit Hurwundeki at 34 Marshall Street, London, W1F 7EU.

Dolly Dare: a collection created by the Newburgh Quarter designer Joie – is a quintessentially English label celebrating femininity and individuality. Drawing inspiration from the ideals of the sixties with the beauty and decadence of the seventies – Dolly Dare takes its essence from the neighborhoods unique spirit, whilst encouraging girls to “dress how you want”.  With dresses that evoke thoughts of cakes with cream, jam, and cherries; the brand is a little bit naughty-but-nice, irresistibly sexy, and truly scrumptious.

When in London, visit Dolly Dare at 37 Marshall Street, London, W1

Peckham Rye: A newcomer to the Newburgh Quarter, Peckham Rye is a quintessential British heritage-tailoring brand.  Makers of ties, scarves and accessories for both men and women, Peckham Rye emerged to cater for a gap in the market – the younger consumer still wanting a high-quality British silk tie or scarf but with an edgier feel. Mixing traditional patterns and styles, the brand brings vintage classics back to life with modern fabrics and dyeing processes.  Handmade in England, the label wishes to reflect a true-London cut thus taking the brand’s name from Cockney Rhyming Slang for “tie”.

When in London, visit Peckham Rye at 11 Newburgh Street (off Carnaby Street), Londonm w1F 7RW.

Social Suicide: A London menswear label formed in 2005, Social Suicide produces exceptional quality fashion of detailing, wit and intellect.  With the belief that clothing doesn’t simply appeal to the heart and soul but also to the mind; Social Suicide has expanded from menswear suiting and now boasts a range of incredibly cut jackets, waistcoats, trousers, shorts, shirts, t-shirts, and much more.

When in London, visit Social Suicide at 8 Ganton Street, London, W1.

Savage London: Best known for bringing local pride to London, Savage London introduced the ‘Brixton’ & ‘Peckham’ branded shirts to encourage Londoners to represent their local ‘hoods on their chests. Redefining and setting trends in t-shirt design for the past decade; Savage London offers a continuous flow of new designs and ideas.  In addition to the selection of 400+ designs, the brand also offers customised tees, hoodies, and sweatshirts.

When in London, visit Savage London at 14 Newburgh Street, London, W1F 7RU.

Van Den Berg: Van Den Berg’s beautiful collection consists of a wealth of precious jewellery unavailable anywhere else.  Handmade, Van Den Berg’s own collection is crafted in silver, gold or platinum.  Their Newburgh Quarter shop also offers a selection of pieces from other jewelers that complement the brand’s aesthetic.  The result, a collection of dull glowing signature pieces in gold and silver set with brilliantly hued natural stones – simply stunning.

When in London, visit Van Den Berg at 7 Newburgh Street, London, W1.

Twenty8Twelve: Multi-talented sisters Sienna and Savannah Miller definitely know what women want especially when it comes to clothes. Savannah who trained at Central Saint Martins joined with Sienna, known for her natural sense of style and sophistication to create the perfect balance for timeless looks.

When in London, visit Twenty 8 Twelve at 13 Newburgh Street, London, W1F 7RS.